article thumbnail

FTC To Ramp Up Enforcement of Environmental Claims

Green Building Law Update

“A growing number of consumers are looking to buy green products and companies respond with green marketing. But sometimes what companies think green claims mean and what consumers think they mean are two different things,” Rich said at the Advertising Self-Regulatory Council conference last month.

Claims 136
article thumbnail

Gotcha: FTC Enforcement of "VOC Free" Claims for Paint

Green Building Law Update

Green marketing presents an enormously valuable strategy for increasing brand value – cutting across all sectors. But the legal implications for green marketing claims call for caution. But the legal implications for green marketing claims call for caution.

Claims 120
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FTC Cracks Down on Environmental Marketing Claims

Green Building Law Update

All of these cases are part of the FTC’s program to ensure compliance with the agency’s revised Green Guides. AJM Packaging Corporation touts itself as a “leading manufacturer” of green paper products. FTC Federal Green Marketing biodegradable claims environmental' Carnie Cap, Inc.

Claims 120
article thumbnail

Green Building Law Blog - Untitled Article

Green Building Law Blog

Since 2007, Shari has published Green Building Law Blog, a nationally acclaimed blog on green building and renewable energy law and policy, available at www.greenbuildinglawblog.com. The Hub is the Department of Energy’s $122 million energy efficient building research hub at the Philadelphia Navy Yard.

article thumbnail

Energy Efficiency Policy Report Published

Green Building Law Blog

As I mentioned in a previous post, I led a study this summer analyzing the legal policy and process factors impacting commercial building energy efficiency in Pennsylvania and New Jersey. The study was commissioned by the Department of Energy-led Greater Philadelphia Innovation Cluster for Energy Efficient Buildings ( GPIC ).

article thumbnail

ASSE to Join IAPMO Pending Vote - Contractor Magazine

Contractor Magazine

Green Geothermal. Green Mechanical Awards. IAPMO and ASSE are now working together to draft a legally binding document for the transition. 17, in Philadelphia. IAPMO joins green conference. Plumbing Contractor. Residential Plumbing. Wastewater. Piping Fire Sprinklers. Pipefitting. Piping Contractor. Remodeling.

article thumbnail

Greenbuild 2013 Was Simply More Of The Same And That Made Attendees Very Happy

Green Building Law Update

Green Building Council’s Greenbuild Conference and Expo so that my situational awareness of Greenbuild would not be clouded by the fog of war. While I have not seen actual attendance numbers, this year did not eclipse Boston in 2008 when more than 28,224 attended, but remains the largest green building gathering each year.