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Vaughan Buckley on Restarting a Former Katerra Factory

Pro Builder

I think that if we want to make adjustments, it’s probably in the areas of the business model and the go-to-market strategy. For example, if we’re unable to fabricate countertops in a way that’s efficient and effective for us, then we should be buying countertops [from another source] instead of fabricating them ourselves.

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Marketing Industrialized Construction to Consumers

Pro Builder

Josefin Kannin, marketing director for Seattle-based Lindal Cedar Homes , North America’s largest manufacturer of post-and-beam custom kit homes, agrees. In theory, increased use of off-site construction could allow us to more rapidly supply higher inventory to the depleted housing market,” he says.