Yelp! When social media goes bad with sabotage
Construction Marketing Ideas
NOVEMBER 15, 2012
Olenski reports how a jeweler, trying to keep pace with bigger-budget competitors who apparently were buying positive reviews, decided to follow the model and induce the reviews with $200 compensation offers. In the first instance, back in 2005, I received a suprise Christmas Eve gift — hundreds of email bounces within minutes.
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