Email Marketing for Construction (Part 1 of 2)
Construction Marketing
AUGUST 3, 2011
The major reason to consider email marketing is because it works, and in comparison to direct mail, email is a bargain. Soft bounces should be tested as these can be out-of-the-office auto-responders or server issues on the client-side. If you are doing nationally distributed emails, be sure to take into account different time zones.
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