Variations on the one-legged sales call: Can you control the story?
Construction Marketing Ideas
APRIL 27, 2016
It’s a classic problem, especially for residential sales, but variations exist in the ICI market. This situation, described (for residential sales) by Michael Stone as the “one-legged sales call” i nevitably results in frustration and often time-wasted energy. ” Then you add, “Is that fair enough?
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