An Ode to ArchiCAD…or…can we call it something else?
DebunkTheBIM
APRIL 13, 2021
About a year ago GS rebranded its ArchiCAD, its logo turning from a somewhat curvy A to an arch with a point. In the industry where all the cool tools are named by zoo animals or have word compositions with no meaning, why not relaunch under something snazzier? ArchiCAD just sounds like a snobbier (or more obscure) version of AutoCAD.
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