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Greener data centers can also be more profitable

BD+C

Two leading consulting firms that focus on data centers and other mission-critical facilities have released a white paper on data center sustainability, the first in a series of reports that will provide technical analysis for data center operators to help lower their centers’ carbon footprints in line with regulations targeting carbon neutrality by (..)

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Job Order Contracting – Lean Construction History

Job Order Contracting

Have A Joint Owner / Consultant /Contractor Advisory Team. is intended to include contractor overhead, profit and any items that reflect the contractor and/or site and/or requirements. White Papers: JOB ORDER CONTRACTING – Overview & Best Management Practices – Job Order Contracting White Paper 2016801.

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Which construction marketing KPIs are most important to you?

Construction Marketing Ideas

Downloaded content (white papers, checklists, recorded webinars). Scheduling a free trial/consultation. In the end, if all of your marketing doesn’t convert to profitable and sustainable sales — at a reasonable cost — you are wasting your time. That’s quite a handful, eh. Maybe everything!

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Five Things They Didn’t Teach Your Marketing Team in College

Construction Marketing

Instead, marketers either learn these skills on the job or, worse yet, ignore this critical aspect of their work and fob it off to their ad agencies or marketing consultants. contact your company, visit your Web site, download your white paper, etc.). They may not have learned that in college, but they can now.

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The old and new way of selling: From cold calls to inbound leads

Construction Marketing Ideas

Content marketing: Websites, white papers, blogging, and other initiatives: It takes effort to consistently produce great content, but if you do, you’ll rank higher on the search engines (thus reaching individuals seeking information on your topic area) and enhance credibility. What works for you?

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Builder of the Year Ivory Homes' Innovation Agenda

Pro Builder

Ivory knew the big-picture problem was way over the head of one person or company to achieve a widespread, lasting impact; it called for an army to navigate the maze of barriers that hinder entry-level homes from penciling out on a profit and loss report and gaining community support. Photo: Erik Ostling / dbphotoagency.

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Quantity, quality or both: The numbers game revisited

Construction Marketing Ideas

If you have spent money on marketing: How much do you spend for an initial lead; how much is a client “worth” (net) immediately and over a lifetime — measured by your net profit/revenue? These activities require some research time, effort, and possibly external consultant support.