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Upcoming ‘Blogging Best Practices’ Webcast

Construction Marketing

“Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing,” states CMA Chairman Neil M. CMA Chairman Neil Brown will act as moderator and will discuss blog design optimization, blog content planning, a blogging best practices checklist, and results measurement.

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Advertising Best Practices for Construction- Webcast

Construction Marketing

Advertising for construction is now the hot topic of the industry! CMA Chairman Neil M. Brown will share examples and case studies of print and digital advertising, along with media planning and buying tips. For bigger construction brands, advertising is still the largest budget item,” explains Neil M.

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Inbound Marketing Strategies for Construction

Construction Marketing

Inbound marketing is a hot topic! Brown, CMA Chairman, will share inbound marketing processes and techniques with an emphasis on lead generation. Inbound Marketing is a hot topic for good reason, it drives sales results,” states Neil M. The webcast will be held Thursday, January 24, 2013 at 1pm CST.

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Retail Home Center Marketing Best Practices – Webcast

Construction Marketing

Topics include merchandising, packaging, promotions and line reviews. CMA Chairman Neil Brown shares results of a industry survey, along with several resources. “For Yet very little information exists on how to develop effective merchandising programs, or what these big retailers require from vendors,” states Neil M.

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Content Marketing for Construction – Webcast

Construction Marketing

“Content is arguably the hottest topic in marketing, with the construction industry lagging others,” states CMA Chairman Neil M. Brown. “Our national survey and webcast will identify best practices and share tips for effective implementation. . ABOUT Neil M. Connect with Kevin in LinkedIn.

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Construction Lead Service Best Practices Webcast

Construction Marketing

The panel discussion and webcast will be led by Chris Noble, Vice President, Strategic Sales for Dodge Data & Analytics and CMA Chairman, Neil Brown. Neil is also frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. ” ###.

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Construction RFQ/RFP Best Practices Survey and Webcast

Construction Marketing

The topic of construction RFQ effectiveness or best practices is seldom discussed and written about,” states Neil M. “Our national survey will identify benchmarks and trend insights that AEC business development executives never had.”