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Content for Every Stage in the Client Lifecycle

Construction Marketing

The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions.

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Why Construction Brands Should Consider Pinterest

Construction Marketing

Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C and B2B companies using it effectively. A study from social media expert Dan Zarella of HubSpot shows that long infographics tend to be repinned more often. Do you have a process you use at your company? Go ahead and try it!

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5 Construction Marketing Resolutions For 2014

Construction Marketing

Below are 5 construction marketing resolutions that can help your company in 2014: 1. Location landing pages on your website. One element of your local search-ranking factor is the number and quality of reviews your business receives. There are plenty of opportunities for your construction brand to get visual.

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5 Construction Marketing Resolutions For 2014

Construction Marketing

Below are 5 construction marketing resolutions that can help your company in 2014: 1. Location landing pages on your website. One element of your local search-ranking factor is the number and quality of reviews your business receives. Develop a referral program with existing customers. Build reviews.

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Commercial Construction Best Practices: How Not to be the Class Dunce

HardHatChat

Now is a good time to study up on sustainable construction, like this wind turbine install at Sloan Valve. But the thing I most dig about these events is the opportunity to connect with customers. Take this blog for example. We also thought we could share some interesting case studies and tips that would benefit others.

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Competitive Advantage — a U.K. blog that has real value in North America

Construction Marketing Ideas

audience, I have found Chris Ashworth’s Competitive Advantage blog has real value for marketers and business developers everywhere in the English-speaking world. In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach.

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6 Steps to Social Media Success

Carol Hagen

A group of women entrepreneurs wanted to understand how social media can impact their business. Claim your brand (your company name, and your own name). Your brand should be focused on your customers needs and as much as possible be controlled by you. What are our potential customers asking for?