Two by Two
Construction Business Owner
AUGUST 14, 2017
Leave it to management consultants to whittle down strategy to a simple, two-by-two matrix. The most famous is the Ansoff Matrix. Simply put, the horizontal axis measures one parameter, while the vertical axis measures a completely different one, ultimately creating four quadrants that compartmentalize decisions. It is a simplified illustration to compare every part of a company, from its strategic perspective to its employee capabilities and attitudes.
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