An Ode to ArchiCAD…or…can we call it something else?
DebunkTheBIM
APRIL 13, 2021
About a year ago GS rebranded its ArchiCAD, its logo turning from a somewhat curvy A to an arch with a point. Highly likely, that those that may have bravely floated the idea of a new name were advised by experts, that the brand capital of the name is too high to throw away – rebuilding will take decades. They still are cool places.
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