Marketing Automation, Part I: What It Is and Why You Need It
Construction Marketing
MARCH 15, 2011
The Secret Engine Behind Effective Lead Generation, Nurturing and Management. Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute. This is part one in a two part series on marketing automation. Marketing Automation, Part 2 highlights the 4 pillars to success. This post will explain what marketing automation is and why you need it.
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