Database Marketing Strategies For Construction Brands
Construction Marketing
DECEMBER 20, 2012
Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies , including segmentation, new customer acquisition, customer penetration, customer retention, marketing intelligence, and measuring results.
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