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FTC is Pursuing Green Marketing Claims

Green Building Law Update

The Federal Trade Commission announced last Friday that it approved a final order settling charges that American Plastic Manufacturing, Inc. made misleading and unsubstantiated biodegradability claims for its plastic products. This law firm regularly assists businesses with green claims that can be made with certainty.

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FTC To Ramp Up Enforcement of Environmental Claims

Green Building Law Update

The Federal Trade Commission will begin to ramp up enforcement of deceptive environmental claims, according to Jessica Rich, director of the commission’s consumer protection bureau. “A growing number of consumers are looking to buy green products and companies respond with green marketing.

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FTC Warns 15 Businesses that their Biodegradable Claims May be Deceptive

Green Building Law Update

The Federal Trade Commission made public that its staff sent letters to 15 businesses last month warning that their biodegradable claims related to “oxodegradable” plastic waste bags may be deceptive. “Claims that products are environmentally friendly influence buyers, so it’s important they be accurate.”

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FTC Cracks Down on Environmental Marketing Claims

Green Building Law Update

The Federal Trade Commission announced six enforcement actions last week, including against companies that marketed supposedly biodegradable plastic rebar cap covers, plastic golf tees, and plastic shopping bags, as part of the agency’s ramped up crackdown on environmental claims. ECM Biofilms, Inc. Clear Choice Housewares, Inc.

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Gotcha: FTC Enforcement of "VOC Free" Claims for Paint

Green Building Law Update

Green marketing presents an enormously valuable strategy for increasing brand value – cutting across all sectors. But the legal implications for green marketing claims call for caution. But the legal implications for green marketing claims call for caution. § 260.9(c)

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Do Not Sell the RECs and Claim the Building Uses Renewable Energy

Green Building Law Update

Owners of buildings that generate onsite renewable energy, with solar panels or otherwise, and sell the renewable energy credits (RECs) should not claim the building “uses renewable energy.” The FTC, however, can take action under the Act if a marketer makes an environmental claim inconsistent with the Guides.

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SEC Charges Mining Company with Misleading Investors in its ESG Disclosures

Green Building Law Update

Securities and Exchange Commission last month charged Vale S.A., a publicly traded Brazilian mining company and one of the world’s largest iron ore producers, with making false and misleading claims about the safety of the Brumadinho dam including through its environmental, social, and governance (ESG) disclosures.

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