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FTC Settles Charges Over Deceptive Zero VOC Claims

Green Building Law Update

Four paint companies have agreed to settle Federal Trade Commission charges that they deceptively promoted products as containing zero volatile organic compounds (VOCs) or as emission free, including during and immediately after application. Some promotions also made explicit safety claims. The four companies, Benjamin Moore & Co.,

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Renewable Energy Claim is Deceptive

Green Building Law Update

But it is suggested that the Federal Trade Commission’s Green Guides, designed to help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act, 15 U.S.C. ยง The claim would not be deceptive if the marketer clearly and prominently disclosed all renewable energy sources.

Claims 153
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FTC To Ramp Up Enforcement of Environmental Claims

Green Building Law Update

The Federal Trade Commission will begin to ramp up enforcement of deceptive environmental claims, according to Jessica Rich, director of the commission’s consumer protection bureau. “A growing number of consumers are looking to buy green products and companies respond with green marketing.

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FTC Cracks Down on Environmental Marketing Claims

Green Building Law Update

The Federal Trade Commission announced six enforcement actions last week, including against companies that marketed supposedly biodegradable plastic rebar cap covers, plastic golf tees, and plastic shopping bags, as part of the agency’s ramped up crackdown on environmental claims. ECM Biofilms, Inc. Clear Choice Housewares, Inc.

Claims 120
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Gotcha: FTC Enforcement of "VOC Free" Claims for Paint

Green Building Law Update

But the legal implications for green marketing claims call for caution. The Federal Trade Commission’s Green Guides set forth the Commission’s current views on environmental marketing to help business avoid making unfair or deceptive claims. § 260.9(c)

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Highlights from the Greenbuild Legal Forum

Green Building Law Update

This year, the US Green Building Council hosted the 2nd Annual Legal Forum at Greenbuild 2011. Attorney Dan Sheridan provided a thorough recap of the Legal Forum on his blog, Legally Green. It may surprise you to learn that I attended many non-legal presentations at Greenbuild as well.

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SEC Charges Mining Company with Misleading Investors in its ESG Disclosures

Green Building Law Update

Securities and Exchange Commission last month charged Vale S.A., a publicly traded Brazilian mining company and one of the worldโ€™s largest iron ore producers, with making false and misleading claims about the safety of the Brumadinho dam including through its environmental, social, and governance (ESG) disclosures.

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