The Uberization of New-Home Sales
Pro Builder
OCTOBER 2, 2020
At that time, walk-in traffic to our model homes and on-site sales offices dropped by 30% to 40%, yet our sales volume was increasing, not decreasing. Seeing this data, combined with a struggle to keep the retail hours of all the model homes fully staffed, caused us to make a permanent shift in how we approached selling homes.
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