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Inside the Mind of the High-Performance Homebuyer

Pro Builder

New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products. The goal of the platform is to understand high-performance homebuyers—who they are, why they buy, and which features and benefits of their high-performance homes they value the most.

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The Modular Homebuilding Bulletin

Pro Builder

THE LATEST: Entekra Closes Its Mega Offsite Factory Doors (Modular Homes, Gary Fleisher) — April 25, 2023 Photo courtesy Entekra "Entekra, a leading off-site construction technology company, has announced that it will be ceasing its operations within the next 60 days. by the National Association of Home Builders (NAHB).

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Jim Nostedt on How High Performance Can Beat ?Code-Built Homes on Price

Pro Builder

Code-Built Homes on Price. PRO BUILDER: Please describe the service and analytics SEEFAR provides. PB: Why should a home builder care about TCBO? What’s in it for them? JN: The homebuyer of a high-performance home has a 30% to 40% lower TCBO. Jim Nostedt on How High Performance Can Beat ?Code-Built

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Best of The Nationals 2021

Pro Builder

This extended version of the article that appeared in the February 2021 issue of Pro Builder features additional Nationals winners. In Home Sales, There’s No Such Thing As Luck. Builder : Empire Communities. To encourage engagement, the builder opted for an interactive and entertaining method: a quiz. Builder : M/I Homes.

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Solving the Labor Shortage in 12 Steps

Pro Builder

Attaining "unicorn status" as a builder means attracting and keeping the best trade contractors out there. In my column “What Trade Shortage?” I suggested that in this zero-sum game of finding subcontractors in the hottest market since 2007, there is, in fact, no trade shortage for the rare builder willing to do the right things.

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Top Trends in Digital Sales and Marketing Strategies

Pro Builder

How four home builders found success by aggressively implementing or augmenting a variety of digital sales and marketing tools and strategies. After 18 months of the coronavirus pandemic, home builders are emerging from a period fraught with challenges but also opportunities as they explore new ways to market and sell homes.

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3 Inconvenient Truths About ‘Buy Online’

Pro Builder

3 Inconvenient Truths About ‘Buy Online’. Exclusively online home sales can’t happen until home builders tackle these key issues. One of the biggest areas of interest in home building during the last two years has been the concept of “buy online.” No wonder so many are excited about the idea.

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